What is a co-branded credit card?

A co-branded credit card is a card which is issued jointly by a credit card issuer and a merchant under a well-known brand name.

The merchant usually offers additional benefits to the cardholders, such as discount on certain products and reward points for purchases.

Examples of co-branded credit cards include Maybank-Sogo Visa and Public Bank-Esso Visa.

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Reprinted with permission from BankingInfo (A Consumer Education Programme)

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Knowledge Base ID :   1229
Last Reviewed :   May 22, 2014
Source :   BankingInfo
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