What is a co-branded credit card?
A co-branded credit card is a card which is issued jointly by a credit card issuer and a merchant under a well-known brand name.
The merchant usually offers additional benefits to the cardholders, such as discount on certain products and reward points for purchases.
Examples of co-branded credit cards include Maybank-Sogo Visa and Public Bank-Esso Visa.
Reprinted with permission from BankingInfo (A Consumer Education Programme)
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