In writing, your target is your readers. The concept of the topic is always absorb in the minds of your readers which make them think and react with that matter.
Sometimes, writing can serve as an entertainment or an informational tool for them. The writer's message in his writing is always presented to his readers. This makes your audience see and accept your point directly.
Words build up your writing. It is through the use of your words which pass your message as a writer towards your audience. Using the appropriate words for your writing is important. This will help your decide and create such a powerful and successful content.
Basically, your writing's appearance is important and also its concept. It has to be written properly to produce such a strong piece.
Grammar usage also takes part in writing. However, even if you have already use the correct grammar for your writing and without any technical mistakes, when your content directly offense your readers, then this will make you credibility as a writer to be at stake.
It is true that there are articles or any contents where its message offense any readers directly. It may depend how it is being written but if it includes any offensive statements to some of your readers, then it only means disrespecting them straightforwardly.
When writing a topic which contains arguments, you don't have to take on a single side and write more about it. Fair writing is very important as it also respect your readers feelings and thoughts subsequently.
When you want to persuade a reader towards a specific conclusion, you have to show them the proper courtesy as much as you need to write your arguments properly (with the help of a good writing software). That's why you're advised to lead rather than pull, to prod rather than push. Readers won't feel respected when you clip them on a leash. Instead of being open to your point of view, they're more likely to feel offended and dismiss your thesis.
Don't tell the reader what to think. Instead, lay out the facts logically, such that it's impossible to conclude otherwise. Naturally, they'll be more open to an opinion they arrived at on their own, rather than one you attempt to ram down their throat. Believe that your audience is smart enough to connect the dots on their own.
Make your conclusions sound neutral. When writing an essay where a conclusive statement could be necessary, make sure it sounds neutral. Don't make it sound like the reader is an idiot for their dissenting view. Give them enough space to reject it and they're more likely to be accepting.
Avoid value judgments. As much as possible, steer clear of declaring something as "the best," "better" or "more important." If you present the evidence correctly, the readers can judge for themselves.
Don't force the reader onto your side. Some writers try to get sneaky, using the word "we" to pull the reader into their side of an argument. This is a subtle one-upping of your audience and a truly intelligent reader can see through it easily.