Writing From the Heart!

In some of our recent articles we've discussed some of the features and benefits of article writing. Every writer has a different spin on how an article should be structured, and what information should be shared in the content and which should be put in the byline section of your writings. All of these suggestions may be incorporated into your blogs or article, however, the format you finally end up using should be your own style.

By practicing a sincere approach you will develop an audience of followers that will relate to your inner thoughts and you will become an important part of their life with the information you share. Different ideas and suggestions are unique with each of us, however, by expressing your most inner feelings in your writings someone will relate to your comments and as a result you will make a difference in someone's life more than you will ever know.

There are basis outlines that one must follow when writing, especially if you're going to submit your writings to directories. This basic outline is pretty standard in the industry and will help you get published more often particularly if you're going to be doing quite a bit of writing. We want to share some of these directives with you in this article.

During our years of middle school and on into high school, we all learned the five W's of writing. Who, What, When, Where and Why and the how to's of writing. We had to demonstrate to our teachers we could incorporate all of these elements in our essays in order to pass to the next grade. Well, at least we did in the old days. These same elements should be used in our writings today in order to get our point across to our readers. Let's talk about some of the areas of our writings that we may be able to improve on for the benefits of the search engines as well as the reader.

The title of your article should not be to short and not too long. It is recommended by some search engines the title should be no more than 60 characters in length. You should use upper case only on the first letter of each word in your title. Your title should get the attention of your readers using some keywords about your opportunity. You can use attention getting words in your title but never use deceptive words under any circumstance.

If your name is one of your keywords you can use it in your title. One example: Your title may read "Helpful Tips about Marketing by John Doe". Your keywords and keyword phrase here would be Helpful Tips, Marketing, however, if you want to name brand yourself (and you should) this would be an excellent way to do that. John Doe would be a keyword in this example. It is not recommended to use keywords repeatedly in your title. The search engines may consider using one word over and over to emphasis a point as spamming and they will penalize you severally or may ban you all together. Using good common sense will keep you out of trouble in most every case.

Don't try to get cute in your titles. The search engines are interested in relevant content and not cute remarks or comments in a title for ranking purposes. If you want to get a specific point across to the readers, some writers will do a brief summary overview as their first paragraph. Most press releases require that you use this feature. You might want to experiment a little once in a while and see the different results you will generate. The ideas we are sharing here will apply to writing blogs, articles and emails. Keep it simple but informative for the benefit of your readers.

The content of the body of your writing should be in short paragraphs and informative to a broad spectrum of readers in the beginning of your writing. Gradually get more specific in your comments so that the overall focus of your article will be about sharing information about your product or service features and benefits by the end of your writing. It's not recommended you don't put any links in the body of your article. You want the reader to review your total content before referring them to another page such as your website. Once the reader leaves your article they probably won't come back. Save your links for some kind of a byline area at the bottom of your writings which we discuss later in this article.

Try to keep your total article to a word count of one thousand words or less. On the other hand don't try to cut corners and only write a couple of hundred words hoping to get your point across. Give the reader enough content to wet their appetite for more information and then point them to your website for "the rest of the story." Pointing the user to your opportunity can be done in the byline area sometimes referred as the resource box.

Word count in the byline area of your writing should be held to no more than about 300 characters (not words). Include your contact information and no more than 3 links pointing to your opportunity. By following this basic format you should be able to post in most directories without any trouble.

Check and double check your links to make sure they're live and leading your reader to the page where you want them to go. Proof read your article, spell check your article for spelling and grammar.

In Summary: Write from the heart using keywords in your title including your name. Write good relevant keyword rich content for the body of your article. Avoid putting hyperlinks in your body area and save that information for the byline section. Be sincere, factual, and tell it like it is without hype or fluff. Make sure your spelling and grammar are correct, check your links and make sure they're hot and pointing to your destination choice. Write, submit and publish often for maximum exposure.

Good Luck in your blogging, article writing and promoting your business opportunity.

Larry L Miller ( - SEM/SEO Consultant who specializes in promoting clients to "Top Positions on Google" and other leading search engines. Mr. Miller is the promotions director for BLM Traders ( the leader in Automated Marketing Systems. Private Line: 321-594-4405, Skype: larrylmiller121

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