Now the goal for every public speaker is to pass across a point or message. And what makes your speech always unique is the impact it creates.
Think about the very last memorable conversation or presentation you attended. Now , was it easy to do, or did you really have to rack your brain to remember? Unfortunately, too many presentations are easy to overlook. And that is a big problem because the only reason the presenter gave the speech was to communicate something.
Nevertheless, there are four basic things that you can do to make sure that your verbal messages are understood - and remembered - again and again.
Although apparently simple and obvious, they are:
You have to understand what you want to achieve:
Before you start working on your speech or presentation, it is very important that you really understand what you want to say and why they might want to hear. To do this, ask yourself: Who? What? How? When? Where? And Why?
Who are you talking to? What is your audience interests, beliefs, and values? What do they have in common with others; how unique are they?
What message do you want to convey? One way to answer this question is to ask about the success criteria. How to know if and when you have been able to communicate what you have in mind?
How can you best send across your message? Language is very important here, so is non-verbal signals such as body language and expressions. Choose your words and non-verbal cues, keeping your audience in mind. Plan a beginning, a middle and an end. If time and place allow, think of preparing the audio-visuals like how most Professional public speakers do.
When? Timing is very important here. Develop a sense of timing that will ensure your contributions are seen and heard and are relevant to the topic or subject. There is a time to speak and also a time to be silent.
Where? What could be the physical context of communication in mind? You can have the time to visit the place, for example, change the furniture. Check availability and visibility when using audio-visual aids.
Why? To convert the listeners in the audience, you need to know why they should listen to you - and explain to them if necessary.
The Importance of Simplicity:
Regarding writing your message, less is more. Are you giving your audience headlines, information overload which is too boring to your listeners? They are not waiting to become experts on the subject after listening to your presentation, therefore, simplicity is the best.
If using slides, limit the content of each of several bullet points, a single statement or a very simple scheme.
Failing to prepare is preparing to fail. As a matter of fact, it is very important in determining your communication success. Where possible, set meeting times and speaking and reporting schedules in advance, allowing yourself time to prepare for your speech. Every minute of a presentation deserves thirty minutes preparation.
Of course, not all communications can be programmed. In this scenario, the preparation may mean having a good thorough understanding of the topic and allowing you to communicate with the knowledge you need to be fully effective, both through a verbal and written communication.
The way you deliver your speech or presentation will always have a lasting impact on your audience, this is what the best public speakers do. Again, preparation is very important here to keep the listeners' attention. Some helpful tips to keep your lively presentation include:
- Use examples to bring your point to life
- Keep your body language upbeat - do not get caught behind a podium
- Do not talk too fast. Less is more here too. Pauses are effective.
- Use a variety of voice tones
- Use audio-visual aids.
Presentations and public speaking, despite of the size of your audience can be a very pleasant and rewarding experience once you take enough time to prepare and rehearse . An enthusiastic and knowledgeable speaker will make a lasting memorable impression on his or her audience.