A wonderful want to check the popularity of your business is to insert keywords that describe our business on Google, unfortunately, often the results are less than satisfying and sometimes they are pretty shocking when our competitor ranks higher than us despite all our efforts. If that has sent you scampering to websites that teach you the basic of search engine optimization, welcome to the club, because you are one among hundreds of businessmen. However, often these sites have conflicting information which an simply add to your confusion and in worst case scenarios you may push your web page further down by incorporating some of the strategies mentioned, so lets talk about some of the myths associated with SEO.
Use your keywords in the domain name: Well, it is great if you can use the keywords in your domain name naturally but do not elongate the domain name just because you want to incorporate the keyword into it. One of the very common mistakes is to use hyphens in the domain name to include one or more keywords. You need to understand that more than the keyword usage, your domain name need to be short and easy to remember and if possible it should have your company name in it.
Using keywords in the meta tags: This was true in the earlier days of search engine optimization however, things have changed significantly since then; one of the reasons why search engine downgraded the importance of keyword usage in meta tags is because this factor as being abused a lot and although you should try and use as many keywords as you can in the meta tags; they will not make a big difference.
Firms that claim to Google partners: Google has not and probably never will forge a partnership with SEO firms and anybody who tells you otherwise is simply trying to cheat you. There are many unscrupulous organizations that claim to have a preferred relationship with the search engine giant; in reality, there is no such thing. So, if any company tells you that they can guarantee rankings or imply that they have "priority submit" to Google, you should run in the opposite direction.
Formatting text to bold or italicized: You will be doing your readers a favor by using italics or bold for certain words and key concepts; this will make your webpage more readable but don't expect this to make any difference to your search engine ranking.
Duplicate content: Although, Google will only display one page when it recognized identical content on two pages, it will not directly harm your search engine ranking. For instance, if you were to copy paste an article from a blog on your web page; Google will only display the blog and not your page but there is no direct impact on the search engine ranking of your web page.
The length of the content: Google or any other search engine does not dictate the content length that webmasters should use on their website. Your content does not need to be of a specific length to be indexed the crawlers will index 100 word content as well as 1000 word content; the recommended length if any is for the benefit of the readers.
Pay per click: There are opposing views o using pay per click on a website, while some say they can do wonders for your search engine ranking others believe that they can actually hurt your search engine position. Actually, both these statements are false. Google has gone through quite a bit of trouble to let webmasters and others know that it has separate departments that handle the paid and organic listings. As a matter of fact, they have gone far enough to say that the people from the same department do not even communicate with each other so it is safe to suggest that including or excluding PPC will have little impact on the organic search engine raking of your site.