Here, we will be focusing on means of increasing your website's popularity through external sources of internet advertising such as Adwords, pay per click advertising and affiliate marketing.
One of the top controllable and targeted online advertising techniques is Adwords. The effectiveness of this technique of increasing website popularity has contributed in increasing the number of those using it, and hence the massive profits made by Google in recent times. The first question that comes to mind while trying to use this internet advertising technique is "how do these Adwords look, and where exactly are they seen?". Well, the answer is that your ad is displayed next to Google search results. Also, they are displayed on chosen content website link. Note that you are only required to pay when your ad is clicked rather than mere viewing of the ad.
In using Adwords for internet marketing, you are also presented with the option of smart pricing. This smart pricing opportunity requires a higher payment for a guaranteed sale. For instance, a situation is where you have a website for colon cleansing, and you write a review on a new and highly effective colon cleanser; eventually, a web visitor stumbles on an ad for the same colon cleanser in an Adwords text advert displayed on the 'same web page', clicks on it and subsequently make a purchase from the advertiser.
* Pay Per Click Advertising
You can use Google's tools to determine the fee that is required on your per click, for your choice of keyword. It could be something above 1 dollar or 10 cents, and even more based on how popular or competitive your keyword is. When the price has been determined, you will assign a budget and go ahead to make your payment to Google using credit card. It is now at your discretion to manage your campaign's length, and you can choose to close it when the money is almost used up. In most cases, some businesses decide to use the services of specialist in Pay Per Click Management.
* Affiliate Marketing
This is a more popular internet marketing/advertising technique. The technique is basically a scenario where a company agrees to pay commission or incentives to another web-based organization or individual to advertise and market its product or service. For instance, an online company that sells forex software product could contract out an affiliate marketing program (based on agreed commissions or incentives) to a web-based company that offer information on forex products. The affiliate program is provided by the company needing the affiliate services, while the affiliate itself refers to the website that embarks on the promotion for the company who supplied them affiliate program.
Basically, affiliate marketing is a fundamental agency arrangement. This is how it works; an advert or banner is placed on the affiliate's site, any visitor who clicks on that ad is linked to the affiliate program owner's site. There is no payment to the affiliate marketer until the visitor makes an actual purchase.
There are also, other internet advertising techniques that yield good result.