A good number of small and medium online business owners seem to feel beaten by the big online retailers who are pulling all the traffic and making huge sales. However, the small online marketer can brace up and locate the secrets of the exceptional success of these "big guys", and hence compete with them. It's all about discovering their internet marketing tactics.
Your website design plays a great role is presenting you and what you have to offer to your prospects, this is particularly true about the home page of your website. Your homepage design can really boost your image and make you appear bigger than you really are. In essence, ensure that the design of your website homepage and layout depicts professionalism as spelled out by the industry current standards. This is one of the secrets of the exceptional success of the big marketers that you don't know about as a small online business owner.
Also, you can be quite selective in your choice of offering (whether product or service) as a small online marketer, this includes being selective of your keyword as well as the place you choose to place your ads. Besides, you can perform better than the bigger marketer when it comes to reaching a niche audience. It's also great idea to go for a specific audience who can afford to buy costly products or services in smaller quantity, or a target audience that will make repeat purchases and eventually become your loyal customers. This is similar to one of the internet marketing tactics that the big online retailers are using; they go for search terms as well as ad buys that will generate huge traffic of prospective buyers to their website. They target huge niche audience that will generate massive sales for them.
Now, as a small online retailer, you can take advantage of your small size to get closer to your customers and potential buyers. If you do this, you will not lose them to larger online retailer who is offering the same product or service as you at a lower price. This is one area you can do better than the big retailer and stop them from taking your customers, or even reduce their own customers by attracting them to yourself. The larger online retailers secretly admit the fact that they are not capable of delivering personalized services like the small retailers. As the business grow larger, it becomes difficult for them to offer real exceptional and personalized service.
There are several special ways to capture the heart of your buyers; send out special gifts to them occasionally, or each time there is an outstanding purchase. Be careful to observe the preferences of your buyers so that you can call or send them special message when you have a new arrival on their line of interest. You can do these and much more because of your size, and before you know it, you will be building loyal customers who will also want to refer you to others because of the personalized services they are enjoying.
As a small online retailer, you can compete favorably with the large retailers if you can devote quality time to do more research on effective internet marketing tactics.