Use Pay Per Click in Your Internet Advertising Marketing Campaign

You can start your internet advertising marketing campaign with pay per click. If you are unfamiliar with pay per click then the following will assist you in starting this simple yet effective method of promoting your business.

As the name implies, this is all about link clicking. You will sales ads linked to your website so people will click through to your site.

One of your many objectives is to create a compelling ad that people will read and want to click and go to your website. You only have three lines of text and an area for your headline to work with. So make your ad concise, but persuasive.

Grab the reader with your headline and entice him to read through your ad and then want to go to your website. This will take basic copy writing skills.

Study ads already on the search engine pages related to your target market. You will find the ads listed under the column sponsored sites.

These are the pay per click ads. Each time the ad is clicked, the person placing the ad is charged the price per click bid amount he or she chose. The higher the ad is on the page results, the higher the bid price.

Do not click the ads for the sake of clicking them or to view that person's website. This is not good internet marketing etiquette because you will only be adding to that marketer's ad cost. You can learn a lot however, by simply reading the ads.

Now that you have an idea of what pay per click is, you can sign up and create your own account with your favorite search engine. It is a simple process with easy steps set out for you to be able to start your first campaign.

Once your account is open, you will use the keyword tool to come up with keywords to target with your ad campaign. Enter the name of your niche market to start a keyword search.

You can now line up your ad with the keywords you choose from the keyword tool search. You should bid the minimum for each keyword, five cents per click, to find out how much you will have to bid to get on the first page of search results.

It is better to start off with the lowest bid to find out how much you will have to bid up to get on the first page. This can be an art, so you will develop your bidding skill as you learn.

Once you master pay per click advertising, you will find that it is a great way to build traffic to your website. You will learn how to write better ads, how to bid more effectively, and to create a better website to send people to from your pay per click advertising. Remember, sending people to your website is only part of your objective. You need a great website at the other end of you pay per click link.

Internet marketing consultant David Bain is author of the 200-page free-to-download "13 Pillars of Internet Marketing" eBook and expert in Internet advertising marketing

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