Infographic: How to Use Instagram to WOW Your Audience

If you are planning to take your business online and explore the possibilities, Instagram is an absolute must. Using Instagram for business doesn't mean you have to stick up a bank and get loads of cash to pay for tastefully shot images. There are several ways you can use Instagram for business, make yourself visible and enhance your customers' experience.

Why Instagram?

Instagram is a massively popular and rapidly-growing photo sharing community. It has over 100 million active users today and being on Instagram can not only boost your business's exposure, but also increase brand recognition and build demand for your products and services. That is why many businesses today both big and small are insisting on a presence on Instagram to engage consumers and make their brands visible.

Here are a couple of tips and tricks businesses can do to WOW their followers on Instagram.

1. Show Your Products

One way to use Instagram for business is to promote mobile window-shopping. Use your Instagram profile to show off a visually appealing collection of your products. You could either create a buzz by clicking photos of a new range of product or build engagement by zooming in for a close shot on a product and asking followers to guess what it is. While photos may attract users, it is conversations that engage them. If you have a service-oriented business, show off the equipment and supplies that are integral to the services you provide. For example, if you are a photographer, show off your fancy new lenses or if you are a personal trainer, show off your gym equipment.

2. Bring Employees Into the Limelight

When you introduce your employees to your followers, it humanises your business and adds a more personal touch to it. Put the spotlight on a specific employee every so often and use the caption space to talk about that employee. If you make this an ongoing affair, by featuring staff from different departments within your company regularly, it will help to put a human face to your business.

3. Connect To Social Networks To Expand Your Audience

A great way to use Instagram for business is to connect your profile to your other social networks and use relevant hashtags with your brand name (#brandname) so that people can find your account easily.

4. Show Off The Skills Of Your Products

Show your followers novel or new ways to use your products on Instagram. This helps increase demand for your products. Invite user-generated content to engage your followers. Ask them to post pictures showing creative ways to use your products. Service-oriented businesses can highlight the impact of their work with before and after shots. This theory holds true especially for sectors such as interior design, makeup, landscaping, fitness, or auto-body.

5. Engage with Users Directly

You can engage with your followers directly in many ways like organising local Instagram meetups, asking questions in your photo caption, and responding to comments.

6. Keep Up the Suspense

Keeping a user's interest piqued is a vital part of using Instagram for business. Let you loyal followers know about the launch of a product, a new event or a service before anyone else does. Build anticipation for things like new stores, offices, or new releases with the use of snap teaser photos. You can make your Instagram followers feel extra special with these exclusive previews and they will ensure that they keep them coming back for more.

7. Show Behind-the-Scenes Stuff

People have a natural curiosity about where stuff originates from. You can use your Instagram to show snap photos through the manufacturing process, right from planning to delivery.

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