Therefore I seriously advise you to take note of these five common mistakes made by most Google Adsense publishers.
Firstly, you should know that although Google AdSense is a great program used by many to passively earn dollars on the net it also expects you to respect a few set of rules. Many Google AdSense publishers are in such haste that they fail to go through these simple rules. This set of Google AdSense publishers only rush in and rush out. Some also read these rules but think that Google AdSense will be too busy to check their sites. You should know that every click from your site is duly traced by Google whether automatically by their bots or even physically by their staff. Never break Google's policy for publishers. Don't make visitors create "artificial clicks" on your website regardless of the person doing so or the reason.
If you refuse or fail to comply with Google's terms for Adsense publishers, you would simply succeed in having your AdSense account suspended or canceled. You can see now why studying and complying with these rules is by all means the most important point of note on how to increase Google Adsense earnings.
The second point you should take note of with great seriousness in order to increase your Google Adsense earnings is making the right choice of color palette to suit your website so that the Google Ads will not appear as a distinct content different from your website content. Many Google Adsense users get this wrong a lot of time. They use a bad color palette for their Adsense ads.
Many times this happens because the Google Adsense publishers are not knowledgeable enough to change default color palettes to suit their various websites. Other publishers however just cannot spare enough time in changing those default color palettes. Having Adsense ads that stand out differently from the other website content will most probably push people away from clicking such ads; while having AdSense ads which is clearly visible but blended with the website content will not. Make sure your ads have the right colors that blend in with your site
The third point to emphasize in order to increase Google Adsense earnings is the right location of the Adsense ads on your site. The position of the ads is probably the key element you should get right if you are determined to maximize your profits with Google AdSense. Many expert publishers on the web and Google Talks also emphasize the importance of locating your ads in a very strategic place on your website. Strategic positions on each website vary. To simplify this, Google provides you with statistics which illustrate what positions work particularly well on your website for each AdSense ad. Make sure they're positioned in the right places to attract as many customers as possible.
The number four point to increase Google Adsense earnings is the right choice of banner ads size. Using AdSense ads size 480x60 in most times discourages many web surfers away because most Internet surfers have developed a natural resistance to such sizes of banner advertising especially if it contains pictures. Always try to avoid using banner-like (480x60) ads unless you really know what you're doing
The last but not the least point to increase Google Adsense earnings, is to drive traffic to the site running the ads and updating the content of website. You should attract a lot of daily visitors to your website; otherwise it will probably never earn you any significant AdSense revenues. You should constantly keep your site fresh and up to date.
Once more, I have written this short article based on my personal intensive studies on how to Increase Google Adsense earnings from books written by successful Adsense publishers and also my practical experience on my various websites and blogs. So by following these simple tips, I hope you should be raising your AdSense revenues in no time.