There is certainly no dearth of twitter patrons, it can be safely said that this is one social networking phenomenon that has taken the world by storm and people have already realized its potential and the power of its applications. However, it is equally true that there are also those who openly criticize twitter and don't understand how to milk it for their benefit. So here is a list of some of the more unique ways in which you can use twitter:
A help desk for the community: This is one of the most innovative ways in which you can use twitter and at the same time garner a lot of attention, for instance, if you have a computer related issue that you would like to investigate, or a problem with a client, you will be able to point out the precise location of a domain redirect because your followers on twitter will e able to reach the site even when you cannot.
Get your own collaborative book read: This is another unique way of using twitter and its conversations along with your followers, you could actually use all your favorite tweets and turn them into a novel. The results can not only be hilarious but depending on your followers and the topic of your conversation can very well take a Shakespearean turn. One of the my followers of twitter recently told me about the popularity of japanned novels created entirely from mobile messages
Host a live webinar or a training session: You could also increase your fan following on twitter by hosting a webinar or a training session, create a new twitter account for the purpose and send out updates and invitations, only to participants who follow you. Then, you could use twitter as the cheapest yet a very powerful tool for your business webinar without buying expensive equipment or software for the purpose. Twitter has a lot of features that can come in handy when hosting a webinar such as live chat, photos, ability to post links, videos, text and audio files all of which can be used without the need for plugins.
A free way to conduct market research: Why would you want to offer a small fortune to a market research company to find out how your company or products are doing in the market when you could use twitter for the job. Simply send a link with free samples or a short survey that has a prize attached for a few lucky winners and you should get enough feedback to get a gist about the performance of your products
Use atwitter for internet reputation management and SEO: Work o your online reputation: Twitter is not only a social networking site but it also has huge potential for online reputation management; this is one way for other people to find out what your customers and other are saying about your company, so it can prove to be instrumental in breaking or making your company's online reputation. You can easily use the twitter search tool to find out what people feel about your company. Alternatively, you could also use twitter widgets like the TweetBeep which is similar to Google Alerts; the widget sends you regular emails about any discussions that involved the chosen twitter account. Needless to say, this can also work for competition tracking.
Use competitions effectively: There are several twitter accounts by most notably companies like Zappos and Hand bag Heaven which have garnered a huge fan following by using competitions, the strategy is very simple, you simply try to get an answer from your followers and in return you give them a chance to win something. For instance, this can be something as simple as a question about one of your products or it could be a question related to the niche of your site; for example DVD quotes uses question "Which stands for which movie is this from" and the winner gets a DVD.