Why Stories Are an Essential Component in Marketing and Selling
If you can create great stories within your pitch or marketing campaign you have a ready-made audience and the prospective client on the hook. That's a guarantee. Think about it - all the things we love in the entertainment world has a good story...
By Dylis Guyan
No Time is Wasted in Sales If You Look for the Learning Experience
You don't have to be sitting in front of a blackboard, attending a boring sales lecture and sweating over tough examinations to learn something. The fact is, as soon as life hits us after the alarm clock sounds - we are learning.
By Dylis Guyan
How to Adapt Your Sales Pitch to Your Client's Personality
Great salespeople have a unique voice, approach and style which reflects their personality - some people just seem to exude charisma. As with any perfect sales pitch, they are selling themselves as much as the individual product.
By Dylis Guyan
Essential Tips For Building Client Trust
It is more important than ever, in today's fast moving, challenging world, where cynicism is at an all-time high and trust at an all-time low, that you interact with your customers with integrity, transparency and total client focus. It is no...
By Dylis Guyan
10 Top Tips on How to Keep Your Sales Pipeline Full
That off-the-cuff prospect you just happened to call for no particular reason has turned into a really big possibility of a mega-sale. You can clearly see the pound signs and you only have a one-track mind as you put all your energies, time, eggs...
By Dylis Guyan
It's No Longer Enough to Just Be an Expert in Your Product or Service
Businesses are started by people with ideas. Concepts that they have something to offer and that their product/service will improve the lives of the people who will buy it. And there was once a time when products and services would do all the...
By Dylis Guyan
How Top Sales Persons Resist Negativity
He had always been convinced that a mastery of knowing the technical features of a product was the basis of all long term success in sales. But, in spite of their efforts, they struggled to keep their eyes open.
By Andre Amsing
Never Do This When You're in a Sales Meeting
Clearly, threatening your client with an axe, laughing at his dress sense, yawning, falling asleep or eating enormous slices of oily pizzas are definite no-no's. They need no explanation - it is the subtler sub-conscious factors that are often...
By Dylis Guyan
8 Factors to Include in Great Preparation
Sales can sometimes seem like a never ending factory line. You have a set template in your mind of how you will approach your target, you have years of experience in selling your company's product, and you know that probability states that you...
By Dylis Guyan
Crafting an Eloquent Elevator Pitch
Can you condense your business and the services or products it provides in a minute or less If you find yourself struggling to provide people with a concise description, or if you find that such a description bores them to tears, you need to...
By J Soland
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