An elegantly published brochure is a strong medium of marketing for all types of businesses. When drafted in a proper manner it can convey the message aptly to the receiver. They can be elaborate and are allowed to go in details hence are a great tool when it comes to explicating marketing cause.
An efficacious marketing brochure needs to be presented in a manner which pleases the reader visually and also the content written must do justice to the cause. This process starts as early as in initial stage of planning. It is the basic building block of whole marketing expedition, and it is very vital that the basic agenda of marketing is explained in a just way in the brochure. Words you choose, colour of the leaflet and graphics all play very important role in it so they all must be well thought of in the planning stage itself.
What is the aim of brochure?
You must be very clear in the mind regarding the main intention of printing the brochure in the first place. What is it that you want to achieve by circulating these leaflets? What role as a marketing aid this brochure will be playing? These elements should be clear and must be written in an effective manner in the leaflet. So much so that customer must think about buying your product after reading the brochure. This will help your company achieve their set targets.
Other than all this you need to find out the way and time when are you going to circulate it around. Let's say whether it will be given at the start of a function, or when someone's dropped by at your organisation or is it meant to be circulated at the end of a function or speech, or whether it is to given after one to one meeting, or whether it is to be send through mails. Or it can be leaflets answering normal questions regarding your product or whether it is a new launch. Depending upon situation you need to decide the method in which these brochures will be circulated.
Is it the only brochure or there are methods of marketing to follow?
The basic concept of the marketing pamphlet should be decided upon whether it is only item for the entire campaign or there will be more items to follow. If it is sole item for marketing expedition then concept should be based only upon the brochure. Whereas if it uses other means of marketing also, let's say it's a part of entire campaign then we need to incorporate other concepts too. So that throughout our whole campaign we give out the same message.
What is the target audience and how are you different from others?
After taking decision upon the purpose of marketing campaign and the feature you are going to highlight upon in this campaign next question that automatically comes to mind, is what is your target audience? So the message on the brochure must be written keeping the target audience in mind. Brochure should be thought of as tool which answers their questions in a positive way. Also it must create awareness for your product and its unique feature thereby inducing a sense of need in the mind of the customers.