Articles

Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific
Your company slogan should say something interesting in a snappy way. It performs marketing magic by making the company stand out from competitors and stick in the minds of customers. In this article, we start with a couple of bland company names...
By Marcia Yudkin
A Company Catchphrase: Creating a Motto or Slogan That Promotes Your Business
Catchphrases, mottoes and slogans truly influence customers, and that's why you want one for your own company. In just three steps, here's how to make one up for your company.
By Marcia Yudkin
Can Branding Ever Be Heart Centered?
Sometimes the world delivers up vocabulary words that are just plain wrong. Painfully wrong. Words like "branding," which the world of marketing seems to love, but regular folks and cows just seem to hate. And it's because of how branding has often..
By Mark Silver
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