One of the most difficult barriers to effective advertising for maid services is targeting the correct audience. Most people have never used a maid service, and probably never will. This means that in order to advertise effectively, it critical that the primary goal is building brand recognition. This will ensure that the maid service will capture first-time clients as well as unsatisfied customers from other services. The most cost-effective ways to do this is to encourage word-of-mouth marketing.
3 Maid Service Advertising Ideas That Boost Brand Recognition
1. Social Circle Marketing
Social circle marketing is when an advertising campaign is focused on a specific social circle. In order to do this effectively, it is important to choose social circles that are not already being specifically targeted. A common example is advertising somewhere like a church bulletin. Many churches are a tight-knit group, which means that word-of-mouth marketing is extremely effective. By pleasing only one or two customers, you could soon be the primary cleaning service for the entire congregation. If possible, it is a good idea to provide complimentary maid services for a short time, not more than a month, to the social circle organizer. For a church, cleaning the pastors home or the actual church can gain you instant credibility.
2. Get Online
Every year, more and more people turn to the internet to find local services. While many maid services are listing online with sites like the Yellow Pages, there are even better places to turn. Submit your service to local review/comment websites that allow others to rate your services. When searching online, most people will at least spend a few minutes on these review sites to see what others are saying about a service before they make a decision. By making sure that your service is rated well, you can end up gaining customers who never would have thought about your maid service otherwise. Just like Social Circle Marketing, this type of advertising builds confidence in your brand.
3. Personalize Your Business
Maid services are all about the people doing the cleaning, by making your service likable, you will gain more credibility and trust from your customers. This can be easily accomplished online by going to forums that are specific to your local and start posting helpful tips. By seeming more like a person and less like a business, customers are more willing to trust you. Additionally, they will often tell everyone on the forum how great you were, with builds additionally credibility and brand recognition. This can also be done with other websites like Facebook, MySpace, Twitter, and even article submission websites.
These 3 maid service advertising ideas that will boost your brand recognition and create a sense of trust among potential customers, and promote word-of-mouth advertising. Social circle marketing, getting online, and personalizing your business will make it much easier to take advantage of word-of-mouth advertising and bolstering brand recognition. An added bonus is that this style of marketing often provides residual effects that bring in new clients long after the initial strategies are completed.