Your company profit graph is showing negative trend for past few quarters, where as your competitor is registering unprecedented growth months after month. And irony of the situation is that you both have more or less identical products. So what is the factor that's ruining your business? There's has to be something which you have failed to utilise while your competitor has got it right. What is that factor? That's a question to which all unsuccessful businessmen are seeking answer of.
Everything is almost identical between you and your competitor, the organisations, the work culture, the quality of products all of it. Still you are losing the battle, why? The answer lies in advertising. Ask yourself are you doing effective advertising. Until and unless people know about unique features of your product or the advantage of using your product they will not buy it. And for them to know this you need good advertising.
The most basic but most influential of all advertising forms is outdoor advertising. Like the giant electronic billboards you see in market places, poster or banners while driving to office, advertisement inside the subways they all count. It is the repetitiveness of seeing these advertisements that makes your product sell. So placing these ads outdoor makes more sense as we are outside all the time. Whether we are driving to work, are on a holiday, going for a picnic or whatever, and bottom line is people are mostly outside.
And outdoor ads are the ads which influence people decision before buying a product as these are large, clear, dominating hoarding which are simple to understand. The colours, words, designs are all placed so as to tempt the reader even more to buy your product.
Now, there are so many form of outdoor banners, which one should you go for.
Below is a list of the same:
PVC poster: These are published on top quality PVC, strength is added for outside use. Normally have a second layer behind with eye sockets or pole pockets for hanging them. Their advantage is that they tough enough for any weather conditions, influential and can be dyed to any colour in no time.
Mesh posters: These banners make use PVC mesh, which is a very thin and light cloth. And don't be fooled by its thin nature it is extremely tough in all weather conditions. The basic advantage is it is very light, resistant to wear and tear, and can be colour dyed fast.
Vinyl Posters: These use vinyl PVC as their building element, can have a adhesive back so can be used as a stick on sticker. The advantage is they can put be applied on Foamex or Correx boards, are long lasting and versatile.
Retractable posters/banners: As the name suggests these are displayed when required and then can be taken off as and when required, when taken off they fall back into their base. These are portable in nature and hence easy to transport or store.
Foamex and Correx boards: These posters are in board form. Foamex comes in 3mm, 5mm and 10mm thickness where as Correx are on fluted boards. They are flexible, long lasting, and light weight.
A board: These are free standing, long lasting boards which are printed on various type of prime quality paper.