8 Marketing Tips For Thriving in the Recession
If you turn on your television, open up the newspaper, listen to the radio or browse some of the major news site - the dreaded "R" word (recession) is almost certain to be crammed down your throat! So what are you doing about it? Have you stopped...
Category:   Business Marketing

Are You a Marketing Hunter Or a Marketing Farmer?
You wake up in the morning, gather your weapons and head out to combat. Some days you come back with a boar, other days your family goes hungry. The pressure is on you every single day to make the "catch". It's a battle. Now imagine yourself as...
Category:   Business Marketing

Are You an Advertising Victim?
Have you thrown good money after bad as a result of advertising disinformation & falsehoods which have robbed you blind? I've spoken to plenty of people who have. Business owners who didn't know any better. Business owners who took the advice of...
Category:   Advertising

Gardeners Kill Pests, Entrepreneurs Do This
Let me tell you about my vegetable patch. My wife orders organic food every week and I am a big believer that organic food is far better for you than the food you get from your local supermarket. After all, you get the nutrients from the soil...
Category:   Sales

Is Your Business a House of Cards?
Did you know there's a guy called Bryan Berg from the USA who constructed a free-standing house of cards that measured 7.86m tall? It's true. It was completed on 15th October, 2007 as part of the State Fair of Texas, in Dallas, Texas, USA.
Category:   Advertising

My Rags to Riches Story
"My rags to riches story". The subject line at the top of this letter is actually a lie. I'm not yet rich. I'm no Donald Trump or Warren Buffet. I don't drive around in a Porsche and walk into restaurants and order whatever I want without looking...
Category:   Motivation

Prepare For a Disaster
Ever since I was a kid, I was a bit of a sports nut. I was into cricket, tennis, soccer and... Anyway, one of the things I have discovered is most of the great coaches walk into the game with more than one plan in their head. They have a plan to...
Category:   Business Marketing

Razor Blades and the Marketing Slippery Slide
When people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so. Instead, you want to make your marketing process like a slippery slide which makes it virtually impossible to stop...
Category:   Business Marketing

Running From the Hungry Lion
Every morning in Africa, a gazelle wakes up knowing it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up knowing it must outwit and outrun (at least) the slowest gazelle or it will starve to death.
Category:   Strategic Planning

Stop Playing Violins For Buffalos
When I was growing up, we traveled around a bit. And between the ages of about 8 and 12 I lived in a little area called Nhullunbuy or Gove. It was on the coast, near Darwin. Probably about an hour or so flight from memory.
Category:   Sales