||August 4, 2011
8 Marketing Tips For Thriving in the Recession
If you turn on your television, open up the newspaper, listen to the radio or browse some of the major news site - the dreaded "R" word (recession) is almost certain to be crammed down your throat! So what are you doing about it? Have you stopped...
Are You a Marketing Hunter Or a Marketing Farmer?
You wake up in the morning, gather your weapons and head out to combat. Some days you come back with a boar, other days your family goes hungry. The pressure is on you every single day to make the "catch". It's a battle. Now imagine yourself as...
Are You an Advertising Victim?
Have you thrown good money after bad as a result of advertising disinformation & falsehoods which have robbed you blind? I've spoken to plenty of people who have. Business owners who didn't know any better. Business owners who took the advice of...
Gardeners Kill Pests, Entrepreneurs Do This
Let me tell you about my vegetable patch. My wife orders organic food every week and I am a big believer that organic food is far better for you than the food you get from your local supermarket. After all, you get the nutrients from the soil...
Is Your Business a House of Cards?
Did you know there's a guy called Bryan Berg from the USA who constructed a free-standing house of cards that measured 7.86m tall? It's true. It was completed on 15th October, 2007 as part of the State Fair of Texas, in Dallas, Texas, USA.
My Rags to Riches Story
"My rags to riches story". The subject line at the top of this letter is actually a lie. I'm not yet rich. I'm no Donald Trump or Warren Buffet. I don't drive around in a Porsche and walk into restaurants and order whatever I want without looking...
Prepare For a Disaster
Ever since I was a kid, I was a bit of a sports nut. I was into cricket, tennis, soccer and... Anyway, one of the things I have discovered is most of the great coaches walk into the game with more than one plan in their head. They have a plan to...
Razor Blades and the Marketing Slippery Slide
When people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so. Instead, you want to make your marketing process like a slippery slide which makes it virtually impossible to stop...
Running From the Hungry Lion
Every morning in Africa, a gazelle wakes up knowing it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up knowing it must outwit and outrun (at least) the slowest gazelle or it will starve to death.
Stop Playing Violins For Buffalos
When I was growing up, we traveled around a bit. And between the ages of about 8 and 12 I lived in a little area called Nhullunbuy or Gove. It was on the coast, near Darwin. Probably about an hour or so flight from memory.