A Company Catchphrase: Creating a Motto or Slogan That Promotes Your Business
Catchphrases, mottoes and slogans truly influence customers, and that's why you want one for your own company. In just three steps, here's how to make one up for your company.
Category:   Business Marketing

Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name
You're starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic facts about your business into a name with...
Category:   Incorporation and Legal Structures

Crowdsourcing: Three Ways You Can Find a Great New Company or Product Name Free or at Low Cost
Increasingly popular, "crowdsourcing" involves inviting a large number of people to perform a task, with a prize promised to the person or team whose work is selected as the winner. Discover three methods of crowdsourcing, five advantages...
Category:   Business Ideas

Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific
Your company slogan should say something interesting in a snappy way. It performs marketing magic by making the company stand out from competitors and stick in the minds of customers. In this article, we start with a couple of bland company names...
Category:   Business Marketing

Four Warnings Regarding a Foreign-Sounding (or Foreign-Looking) Business Name
Foreign names for companies or products sometimes do very well in the American market. We also see plenty of pseudo-foreign names - created by misapplying spelling patterns found in foreign languages. Use my four-point checklist to make sure...
Category:   Incorporation and Legal Structures

Frequent Mistake #3 While Naming a New Company or New Product
Too often, business owners strain for an unusual name, just for the sake of attention. And the very unusualness of the name then becomes a serious liability. Sometimes, a name that is simple and clear is best. Here's why, with two examples.
Category:   Business Marketing

Generate Your New Product Name: Brainstorming Tips
Use these nine methods of brainstorming to pile up loads of naming ingredients for your new product. Then combine and tweak them to create possible names. Have fun while doing this, because a playful attitude promotes creativity.
Category:   Business Marketing

Has Your Company Name Landed You in Legal Hot Water? Renaming Tips
The #1 reason business owners hire my company to create a new business name within a week is they've received a cease-and-desist letter from an attorney. Such a letter means business. Never ignore it! Find out what to do about it.
Category:   Incorporation and Legal Structures

Naming Your Business: Five Hidden Pittfalls of Using Creative Spelling in Your Company Name
Many companies put the quirks of the English language to work by concocting an alternate spelling of a key word for their name. This associates their organization with a certain quality while standing out with a unique-looking name. However...
Category:   Incorporation and Legal Structures

Self-Publishing: Why Voting is a Poor Strategy For Deciding on a Book Title or Ebook Title
Recently I watched an author conduct a survey to help him decide which title of four he had thought up to use for a Kindle ebook he had written I'm sure he thought running a survey was a smart way to get opinions that weren't tainted by his...
Category:   Publishing