Colin Scotland

Author Biography

With a first class honours degree in Business Management and IT from the University of Manchester, a Postgraduate Diploma in Marketing and a Masters degree in Marketing (specialising in Internet Marketing), Colin is excellently placed to appraise and advise on the very latest in business and marketing best practice and theory. With some years experience lecturing in Strategic Marketing Communications on the Chartered Institute of Marketing's Postgraduate programme under his belt and over 20 years proven commercial experience building a multi-million pound online retail business.

Location : United Kingdom
Joined : September 27, 2014
Total Articles : 2
Article Views : 2,215


How to Achieve Competitive Advantage For Your Business
So what is competitive advantage? Quite simply, it is the thing that make your business better and give you an advantage over your competitors.
Category:   Strategic Planning
Strategic Management For Your Small Business
Whether or not you codify what you want for your business, you should have an understanding of what strategic management is all about so you can drive your business forward, ensuring you can achieve/maintain sustainable competitive advantage.
Category:   Strategic Planning

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