Direct Selling Association of Malaysia (DSAM)

Direct Selling Association of Malaysia (DSAM) was established back in 1978 as the national trade association. It has a self-regulatory system for member companies in the direct selling industry in Malaysia to establish industry standards and to ensure an ethical marketplace.


Direct Selling Association of Malaysia (DSAM)'s main function is to promote the direct selling industry and also acts as the de facto voice of the industry.

DSAM formulated the Code of Conduct by which member companies are to adhere to in every aspect of their business in order to protect all parties in the direct selling industry. The Code of Conduct is endorsed by the Ministry of Domestic Trade and Consumer Affairs and was launched in 1998.

To provide consumer assurances and satisfaction, unsettled disputes and complaints with member of companies can be forwarded to the Direct Selling Association of Malaysia (DSAM) Code Administrator for decision, as the decision made by DSAM is binding on the member company but not on the complainant.

DSAM is a member of the World Federation of Direct Selling Associations (WFDSA), a non-governmental organisation that represents the direct selling industry worldwide. It also works closely with the Ministry of Domestic Trade, Co-operatives and Consumerism, Ministry of Finance, Ministry of Health and other governmental entities and trade associations to achieve its aspiration.

The official website of Direct Selling Association of Malaysia (DSAM) features:
  • What is Direct Selling and Pyramid Selling?

  • Direct Sales and Anti-Pyramid Scheme Act 1993

  • DSAM and World Codes of Conduct

  • Akta Jualan Langsung (AJL) License

  • How to start a Direct Selling business

  • Direct Selling Complaint Handling

  • Membership and Members List

  • Talks and Training

  • Publication, Video, Circulars, Events and News

Address:   Direct Selling Association of Malaysia (DSAM)
Unit 1702, 17th Floor, Block A
Damansara Intan
1 Jalan SS 20/27
47400 Petaling Jaya
Phone:   +603-7726-9232

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Keywords :  
mlm   pyramid scheme   direct selling   multi level marketing
Guide ID: 3285 - Last Updated: May 2, 2019